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Photography by Ann Chatillon

On Wednesday, October 10, shoppers at South Coast Plaza came out early to celebrate the launch of the 11th Annual Angelitos Card Preview fundraiser, enjoying champagne and mimosas along with tasty lunch bites as they shopped in support of Big Brothers Big Sisters of Orange County. 10 percent of the Preview sales went to the overall amount raised during the promotion which was held from October 11-17. Last year’s event net more than $250,000.

Well over 100 of South Coast Plaza’s top boutiques and restaurants participated in this year’s week-long event which offered a 20 percent cost savings when an Angelitos Card was presented. For only $60 per card, shoppers could literally save thousands, while raising much needed funds for Big Brothers Big Sisters.

The funds raised from the boutique’s donations and from the sale of Angelitos Cards go to support the High School Bigs program of Big Brothers Big Sisters of Orange County.  This program creates supportive, one-to-one relations among youth and mentors. The mentors in this program are high school students that are within close proximity to the elementary schools where the program takes place. The program reaches a group of children in the county who are at high risk of educational, social, emotional and behavioral difficulties but might not have access to traditional programs for the support they need.

Since its inception in 1961, Angelitos de Oro has donated more than $4,500,000 to Big Brothers Big Sisters of Orange County. Big Brothers Big Sisters matches adult volunteers to boys and girls who are in need of a mentor and role model. In addition, they link high school students with younger students in local feeder elementary schools. The goal of these programs is to provide one-to-one mentors for children in great need, to strengthen self-esteem, to improve academic success and enable them to pursue a purposeful future. Currently, the agency assists more than 2,000 children per year.